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Job Seeker Strategy Tip: Visit the websites of employers that interest you to learn about company operations, history, opportunities, culture and benefits, as you prepare for your visit to the job fair. Then, search for and follow these companies on LinkedIn (create an account first if you do not have one). You can often learn additional information about an organization's demographics, promotions and new hires, and network with present and past employees who can answer your questions about the company.